Findings Shows Phones and Other Electronics Gadget Sales Has Reduced In Nigeria
Findings Shows Phones and Other Electronics Gadget Sales Has Reduced in Nigeria And other African Country
A new finding by the International Data Corporation (IDC), a global research and consulting services firm, has shown that smartphone sales dropped to all time low percentage in year 2016/2017 in Nigeria and other African countries, no thanks to the foreign exchange fluctuations.
Nigeria is reported to have been hit harder, moreso because of dollar exchanges at far more rate against the naira and the country accounts for more sales than any other African country.
The report said 215.33 million mobile phones were shipped into Africa in 2016, however, feature phones, with 119.97 million units had more units than smartphones (I hope you know that feature phones are different from smartphones), although smartphone brands like Samsung, Tecno, Itel and Infinix led the smartphone market in 2016.
Samsung led with 27% market share dropping by 2.5%. Second placed brand was Tecno with market share of 12%, closely followed by Huawei, at 8%. Itel came third with 6% and lastly, Infinix, at 3%.
Commenting on this development, the research manager for mobile devices in Africa at IDC, Ramazan Yavuz, said price competitiveness has become a key issue in many African markets.
To grow significantly in these markets, vendors have to be able to address the continent's large low-income population by providing affordable phones.
Some dealers of smartphones at the popular Computer village in Lagoos confirmed that sales of smartphones decreased due to inflation and recession.
A new finding by the International Data Corporation (IDC), a global research and consulting services firm, has shown that smartphone sales dropped to all time low percentage in year 2016/2017 in Nigeria and other African countries, no thanks to the foreign exchange fluctuations.
Nigeria is reported to have been hit harder, moreso because of dollar exchanges at far more rate against the naira and the country accounts for more sales than any other African country.
The report said 215.33 million mobile phones were shipped into Africa in 2016, however, feature phones, with 119.97 million units had more units than smartphones (I hope you know that feature phones are different from smartphones), although smartphone brands like Samsung, Tecno, Itel and Infinix led the smartphone market in 2016.
Samsung led with 27% market share dropping by 2.5%. Second placed brand was Tecno with market share of 12%, closely followed by Huawei, at 8%. Itel came third with 6% and lastly, Infinix, at 3%.
Commenting on this development, the research manager for mobile devices in Africa at IDC, Ramazan Yavuz, said price competitiveness has become a key issue in many African markets.
To grow significantly in these markets, vendors have to be able to address the continent's large low-income population by providing affordable phones.
Some dealers of smartphones at the popular Computer village in Lagoos confirmed that sales of smartphones decreased due to inflation and recession.
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